Having ploughed deep into overseas markets for over a decade, CHOHO Industrial has forged ahead unceasingly to open new chapters, with every stride embodying its unwavering resolve and robust strength in pursuing a global layout.
In July 2014, CHOHO Industrial’s Thailand Representative Office was officially established. In March 2015, CHOHO Industrial (Thailand) Co., Ltd. completed registration, marking the founding of CHOHO’s first overseas corporate entity. That July, the company obtained the BOI approval certificate of Thailand and became eligible for preferential investment policies. In October the same year, CHOHO Thailand commenced trial operation, with the first batch of chains "Made in Thailand" rolling off the production line, ushering in a brand-new chapter of CHOHO’s overseas expansion.
To further ramp up production capacity in Thailand and cover global markets via Southeast Asia as a hub, construction of the new factory project of CHOHO Thailand kicked off in March 2023 at WHA Rayong Industrial Estate Zone 36. The facility is poised to become a benchmark demonstration base showcasing CHOHO’s profound internationalization and worldwide deployment strategy.
CHOHO Thailand integrates research, production and sales into one integrated operation, building a world-class intelligent manufacturing factory benchmarked against the highest industrial standards.
With a total investment of 200 million yuan and a land area of 75,700 square meters, Phase I of the project was completed and put into production in April 2024, covering a construction area of 15,000 square meters.
Phase I focuses on core products of motorcycle chain systems, while also capable of manufacturing industrial chains and engine chains. Phase II will gradually expand the product range and production capacity of industrial chains and engine chains. Meanwhile, diversified product lines including agricultural machinery chains, automotive chains and saw chains will be deployed to further optimize the industrial chain layout and realize coordinated development across all product categories.
CHOHO Thailand is located in the core area of Thailand’s Eastern Economic Corridor. It enjoys unrivaled logistics advantages with the industrial park’s proximity to seaports and airports and seamless land, sea and air transportation networks. Complemented by sound local industrial supporting facilities and favorable policy incentives, and backed by mature industrial cluster resources, the facility lays a solid foundation for the sustained advancement of CHOHO’s global footprint.
The Thailand base fully serves high-end customers worldwide across Southeast Asia, Europe, North America and beyond, acting as a pioneer for CHOHO’s proprietary brand in penetrating international markets. It propels CHOHO’s overseas expansion from scattered single-site operations toward in-depth, systematic global deployment.
CHOHO Thailand Factory boasts production capacity for a wide range of products covering the full manufacturing workflow, encompassing five core processes: raw material processing, cold stamping, heat treatment, assembly, inspection and packaging.
Its production capacity has kept climbing steadily. The monthly output of high-end chain systems grew from 80,000 units in 2021 to 100,000 units in 2022. Following the commissioning of the new factory in 2024, monthly output has further surged to over 700,000 units. The Thailand factory has achieved large-scale production capacity, marking that CHOHO’s overseas production layout has entered a brand-new stage of large-scale and lean development. It is fully capable of fulfilling bulk orders from global customers, delivering solid production support for deepening international strategic cooperation and continuously expanding its global market footprint.
While boosting production capacity, product quality and industrial synergy, CHOHO Thailand fully commits to deepening localized operation and global promotion of its proprietary brand. Following the development path of "rooting locally, upgrading brand positioning and amplifying global voice", the company builds strong overseas brand competitiveness.
Partnering with an international design agency, CHOHO has completed a full brand image refresh, unifying its logo, product packaging and visual identity system to cultivate premium brand recognition tailored to the Southeast Asian market. Leveraging local distribution channels, exhibitions and end-user scenarios in Thailand, the company strengthens brand exposure and user experience, embedding CHOHO’s premium chain system brand deep into local markets.
Meanwhile, taking top-level motorsports events as a communication platform, CHOHO collaborates with Honda HRC Racing Team to compete in international tournaments. By delivering championship-grade quality, it showcases CHOHO’s technological prowess and continuously elevates the brand’s visibility and influence across high-end global markets, ultimately realizing the strategy of "localized manufacturing, globalized branding".
In the first half of 2025, CHOHO Industrial (Thailand) Co., Ltd. signed a cooperation agreement with Thailand DDC Sprocket Co., Ltd. and acquired a controlling stake in DDC, officially kicking off in-depth collaboration between the two parties.
Founded in 1992, DDC is a well-established local Thai enterprise specializing in sprocket manufacturing. It masters world-class fine blanking technology. Boasting core strengths including high product precision, superior safety performance and consistent quality, the company has built solid industrial competitiveness, robust manufacturing capacity and a well-established market foundation.
By holding a controlling interest in Thailand DDC Sprocket Co., Ltd., CHOHO has built core capabilities covering complete chain systems integrating chains and sprockets, formed a dual-brand collaborative and integrated industrial chain promotion model. This move enables in-depth integration of manufacturing strengths with local distribution channels and brand resources, further expanding the global market footprint of both companies.
At the end of 2025, the first batch of chain orders for the Honda Thailand project was successfully delivered. Following two years of technical verification, quality optimization and mass production preparation, this project marks the first mass-production cooperation between CHOHO Industrial (Thailand) and Honda Thailand. It signifies that CHOHO’s products have officially been incorporated into Honda Thailand’s motorcycle supporting supply system, standing as a vital milestone for the company to advance localized manufacturing in Thailand and deeply integrate into the supply chains of international OEMs.
From establishing a foothold in Thailand to covering global markets, from capacity breakthroughs to upgraded partnerships, from production localization to deep brand cultivation, CHOHO has consistently pursued overseas expansion with unwavering determination. It taps into intelligent manufacturing capabilities and reliable product quality to cultivate international markets and expand its global reach.
Moving forward, CHOHO will continue to embrace globalization with an open mindset, craft every product with meticulous craftsmanship, and make the CHOHO brand renowned across every corner of the globe!
